At-TEN-Tion Pays Raffle Sponsored by Sanderson Lincoln


PHOENIX, AZ (August 18, 2023) – To help local nonprofit Veterans Heritage ProjectTM (VHP) celebrate its 20th year of Connecting Students with Veterans,TM Sanderson Lincoln is sponsoring the organization’s At-TEN-tion Pays Raffle with a $10,000 cash prize.  Tickets are $100 and available for Arizona residents age 21 and older at The winning ticket will be drawn on March 2, 2024 at VHP’s signature fundraising event, the Saluting Stories of Service Gala; however, ticket holders do not need to be present to win.

“Sanderson Lincoln has been a wonderful partner in our mission for nearly a decade,” said Michelle DiMuro, executive director. “Their sponsorship broadens awareness of our program and provides the local community with the opportunity to honor veterans and invest in our next generation.”

Proceeds from the raffle will help VHP serve more students and veterans by funding program technology, publishing, veteran recognition, teacher training, and school outreach expenses. The award-winning after-school program develops students’ leadership, confidence, character, and 21st century skills, while honoring the service of veterans and preserving their legacies. Middle school, high school, and college students interview veterans from World War II to modern-day conflicts. These stories are documented through video and written essays, which are preserved both in the student-led publication Since You AskedTM and the Library of Congress.  Students will release Since You Asked XX at a free Community Reception and Book Signing in the spring of 2024.

“The Sanderson Lincoln family has a long history of civic responsibility, and it’s proud to connect students with our nation’s heroes.  Veterans deserve our highest level of appreciation and respect, and this program does just that,” said Patrick Heigl, brand manager for Sanderson Lincoln.

VHP is celebrating its 20th year with several initiatives throughout the school year.  To stay updated, follow Veterans Heritage Project on Facebook, Instagram, or LinkedIn, or sign-up in the footer of to receive the quarterly e-newsletter distribution.


About Veterans Heritage Project (VHP)

Founded in 2004 and established as a 501 (c)(3) nonprofit in 2009, VHP’s mission is to Connect Students with Veterans™ in order to honor veterans, preserve America’s heritage, and develop future leaders. VHP facilitates an after-school program in 30 local schools. Veterans’ first-person accounts of history are preserved in the Library of Congress and in the student publication, Since You Asked.™ Program elements also include community book receptions, veteran presentations, civic engagement, and college scholarships. The curriculum is designated as a Character Education Program by the Arizona Department of Education and is aligned with Arizona's College and Career Readiness Standards.  VHP's work has been recognized by the Congressional Medal of Honor Society, Library of Congress, National Society Daughters of the American Revolution, Arizona Veterans Hall of Fame Society, Arizona Department of Veterans' Services, Arizona Council for the Social Studies, and Arizona Humanities. To learn more, visit